Bestselling Author
Books
Best-Selling Books
100,000+ copies sold. Published in six languages. Shared in over 26 countries.
New Release — Field Guide
Applied AI Business Playbook
From Theory to Monday Morning Results in 90 Days
A practical field guide for leaders competing on timing, not resources.
I launched my career during the social media revolution. The winners weren't the biggest — they were the ones who acted first with clarity and purpose. Today AI is that open window. Eight out of ten mid-market executives have placed an AI bet, but fewer than half have crossed the finish line to real ROI. The gap isn't awareness. It's knowing where to aim.
This field guide is 15 years of in-the-trenches lessons — wins, missteps, and repeatable patterns — compressed into a manual you can keep on your desk. It answers the question hundreds of leadership teams have asked me: “How do we apply AI right now, without a seven-figure budget or an army of data scientists?”
Get the Field GuideWhat's Inside
Inside the Playbook
The 3-P Model
People, Process, Personalization
The proven framework for identifying and prioritizing where AI creates measurable ROI in your business. Not everything needs AI. This shows you what does.
The AI Evolution Path
Assistant → Partner → Operator
Most teams are stuck using AI as an assistant. This guide shows how to evolve AI into a partner that collaborates in real time, and ultimately an operator that runs autonomously.
The 5-Question Pilot Diagnostic
Find your highest-ROI first move
Pinpoint your highest-ROI first move in under 60 minutes. Your answer points directly to a play you can run this week.
The 90-Day Roadmap
Sprints, roles, and decision points
Days 1–30: identify your first win, build a strike team, launch three pilots. Days 31–60: double down on winners, kill laggards. Days 61–90: document playbooks, set guardrails, present ROI.
Real Case Studies
From the field, not the lab
The distributor whose AI chatbot now handles 80% of service tickets, the manufacturer who freed $1.2M in working capital, the healthcare network that cut call center wait times from 14 minutes to 3 minutes.
Momentum
How to Propel Your Marketing and Transform Your Brand in the Digital Age
Momentum was written for leaders who feel stuck between knowing they need to move and not knowing where to start. It lays out a framework for building forward motion by acting on present-moment opportunity instead of waiting for perfect conditions.
The principles in this book are the foundation for everything that came after: the signal-reading approach, the bias toward decisive action, the belief that the organizations winning right now are the ones willing to move while others are still planning.
The Zen of Social Media Marketing
The bestseller that started it all.
Published in 2010 — when most businesses were still calling social media a fad — The Zen of Social Media Marketing became an international bestseller, translated into multiple languages, and established the core thesis I've built my career on: the leaders who act on emerging opportunities with clarity and purpose will always outperform those who wait.
This was the book that proved you don't need to predict the future to win. You need to see what's happening right now and move on it. That principle hasn't changed — only the technology has.
Bring These Frameworks to Your Stage
Every book I write feeds directly into the keynotes and workshops I deliver. If your team needs to implement AI practically, spot their next growth opportunity, or build a system for turning opportunities into momentum — these frameworks come alive on stage.
Bulk Orders for Events
Books and field guides make powerful companion pieces for keynotes and conferences. Bulk pricing is available for event organizers who want to put frameworks directly in their attendees' hands.
Inquire About Bulk Orders